Gaining Commitment for Change


Guest Post by Pam Smith My first exposure to the use of a “ruler statement” is one I will never forget.  The marketing manager of my former company presented his product plan to the senior staff and our company president asked him:   “On a scale of one to ten, how would you rate your chances of accomplishing this?”  The response was: “Oh, about a four”. As the senior staff did a collective “gulp” at the thought of a leader presenting a plan he didn’t…