Art Markman

Your Team Is Brainstorming All Wrong

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Guest Post by Art Markman Originally posted in the Harvard Business Review When your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that approach actually work? Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific technique proposed by advertising executive <a...