Guest Post by Dan Kuschell
What if you got a phone call from a famous TV celebrity interviewer? Someone like a Larry King or Oprah, or whoever.
And they said they were looking for entrepreneurs to do a short profile segment on and that your piece would be aired to millions of people, with a link to your website.
All you needed to do was give them a compelling explanation of who you are and what you do.
What do you say?
But second, what would you say to quickly and compellingly convey who you are, what you do, and what you have to offer people?
Do you know right off the top of your head?
If you don’t, then I want you to do an exercise today, to get crystal clear on this.
Because even if you don’t get a call from someone like Larry or Oprah today (hey, anything can happen, don’t discount it!) –
It is crucial for your success to know this stuff like the back of your hand!
Opportunities come along, and if you’re not clear on your message (whether you’re answering an inquiry from a possible big client or putting your message out there with advertising) you are missing the ball.
For your action play today…
Write down the following list of questions on a piece of paper. Now just go down the list and answer them, one by one.
Answer these with one sentence each:
1. Who are you (entrepreneur, coach, etc)?
2. What do you do (who do you help to do what)?
3. Why should I listen (what is your track record/qualifications)?
4. What’s the larger cause or purpose (the reason you do what you do)?
5. What’s your CTA (how people can follow up to get what you have to offer)?
Once you have that done, I encourage you to print it up, put it on your wall, and memorize it.
But so you can effectively convey these crucial points at the drop of a hat, and attract the people most likely to benefit from your services (and happily pay you for them).
Ok? Promise you’ll do that today?
