In the 50’s the stated goal of NASA was: “Leading the World in Space Exploration.”
Then John Kennedy became President and changed NASA’s Goal to: “Land a man on the Moon and return him safely to Earth before this decade is out.”
What was the difference between the two goals?
The first goal certainly sounds noble enough—but what is missing?
What does the second goal have that the first goal does not?
The second answers the 3 simple questions that every goal should answer:
X to Y by When?
Let’s run the 1950’s NASA goal through the test: Leading the World in Space Exploration.
Let’s run John Kennedy’s NASA goal through the test: Land a man on the Moon and return him safely to Earth before this decade is out.
Which decade would you have wanted to work for NASA? The 50’s or the 60’s?
In which decade was the goal crystal clear? The 50’s or the 60’s?
Please pull out your goals—personal and organizational. Do they clearly answer the three questions of X to Y by When?
If Yes—please pat yourself on the back!
If No—how can you restate them so that they will clearly answer the questions of X to Y by When?
What will the benefits be to you and your organization if your goals are written so that X to Y by When? is clearly stated?
What are the benefits of having a clearly stated finish line?
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