To be a great major gift officer, we believe you must be curious about your donors.
Why? Because your job is understanding their passions and interests and why they have them. This will help you discover, out of all your projects and programs, what will inspire them to give a significant gift.
I want to get very practical with you today. When we (Veritas Group) do our quarterly Q&A webinar, we often get asked what questions a major gift officer should ask when they’re meeting with a donor.
So here are some questions for you that will help unlock your donor’s passions and interests and help you start to develop trust with your major donors:
There you go. 15 questions you can use for your next donor visit. Any one of these questions will compel you and the donor to go deeper.
Every donor has a story. To get to that story you need to be curious and show that you honestly want to know your donor. A genuine love of hearing their story will allow the donor to start building trust with you.
Have a great donor meeting!
If you have a favorite question, please provide them in the comment box so others can learn from you as well. Thanks.
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