Tom Kereszti

Paint a Compelling Picture of the Future

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Guest Post by Tom Kereszti

The most important goal for Leaders is to paint a compelling picture of the future that people will follow. Any compelling vision must answer three simple questions:

  • WHAT is my vision?
  • WHY am I so passionate about it?
  • HOW to make my vision a reality?

So WHAT is your vision?

I always love to use Coca Cola as an example for a simple vision statement that everyone can easily understand: “We refresh the world.” ┬áIn other words, every product Coca Cola makes is...