Guest Post by Tom Kereszti
The most important goal for Leaders is to paint a compelling picture of the future that people will follow. Any compelling vision must answer three simple questions:
- WHAT is my vision?
- WHY am I so passionate about it?
- HOW to make my vision a reality?
So WHAT is your vision?
I always love to use Coca Cola as an example for a simple vision statement that everyone can easily understand: “We refresh the world.” In other words, every product Coca Cola makes is...