Thought Leadership Leverage

5 Questions That Craft a Manifesto

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Guest Post by Peter Winick

I’m a big believer in the power of manifestos. It forces the author to crystalize their thinking about their content and more importantly, gets them to have a more complete understanding of its potential impact on their respective followers, community and, in many cases, the world at large. Heck, if a thought leader can’t think big about their work, why bother creating? I’ve written one myself and have worked with several clients to help them craft theirs’.

I...