In the 50’s the stated goal of NASA was: “Leading the World in Space Exploration.”
Then John Kennedy became President and changed the NASA’s Goal to: “Land a man on the moon and return him safely to earth before this decade is out.”
What was the difference between the two goals?
The first goal certainly sounds noble enough–but what is missing?
What does the second goal have that the first does not?
May I suggest that the second answers the 3 simple questions that every goal should answer:
X to Y by...