MItch Ditkoff

“Why You Need to Ask Why”

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“Why You Need to Ask Why”

Guest Post by Mitch Ditkoff

Some years ago, there was a big problem at one of America’s most treasured monuments — the Jefferson Memorial in Washington, DC.

Simply put, birds — in huge numbers — were pooping all over it, which made visiting the place a very unpleasant experience.

Attempts to remedy the situation caused even bigger problems, since the harsh cleaning detergents being used were damaging the memorial.

Fortunately, some of the National Parks managers assigned to the case began asking WHY — as in “Why was the...