Mission Statement

Should Mission Statements Be Mission Questions?

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Excerpted with the permission of the author from Chapter Four of A More Beautiful Question by Warren Berger

The philosopher Bertrand Russell once said, “In all affairs it’s a healthy thing now and then to hang a question mark on the things you take for granted.” So let’s apply this to the corporate mission statement— something that is often taken for granted, ignored, occasionally ridiculed. What if we were to take the typical mission statement and hang a question mark on the end of it?

First let’s consider why a company might want to do this. It’s assumed that...