Jeff Schreifels

How to Listen to Your Major Donor

How to Listen to Your Major Donor

Guest Post by Richard Perry and Jeff Schreifels” title=”” target=”_blank”>

We often write about the subject of listening because it is the most common reason Major Gift Officer’s fail at their jobs.

First, active listening means asking questions. Questions are the best way to secure interaction and make sure you are disciplining yourself to listen. There are four types of questions you should use in your interaction with donors:

• Confirmation Questions – “So,...