Curt Steinhorst

The Perfect Storm!

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Guest Post by Curt Steinhorst It’s the perfect storm. Our psychology is hard-wired to seek new stimuli. When seeing something novel, we receive a jolt of dopamine, which we like. Neuroscientists call this bottom-up attention, and it’s the first system of attention in our brains—it’s part of how humanity has thrived. Bottom-up attention seeks novel stimuli with a particular focus on finding pleasure (i.e., nourishment and procreation) and avoiding pain (i.e., death). Meanwhile, our technology has evolved to the point…