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How Much ($) Should You Ask For?

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Guest Post by Kent Stroman Note from Bob:  If you are involved in Fundraising then December is “Harvest Time” – the month where nearly one third (31%) of Annual Giving occurs.  How do you decide how much ($) you should ask for?  My friend Kent Stroman shares some very timely advice! The area in which we most often guess and assume…and then get it wrong…is with respect to the amount of the gift. Somewhere along the way, two wrong alternatives came to be widely…

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